The Color Green

Color Talk

Answers to your questions about PPG  refinish color

  

The Color Green:

Color Stylists develop revitalized shades of Green.

 

With a growing awareness of all things environmental, the color green has emerged as a symbol of nature. Green is perceived to signify balance, harmony and growth. It is thought to produce both a warming and cooling effect. People waiting to appear on the stage or television sit in "green rooms" to relax. Hospitals often use green because is relaxes patients. Advertisers and packaging specialists use the color green to promote a fresh, springtime feel. Dark green is perceived to be masculine and implies wealth.

According to PPG color stylists the trends in green for OEM automotive finishes will lean towards a youthful range of fresh blue-greens designed to liven up tired shades of teal. High-tech gold effects will add new dimension to these colorful sportier shades. Special effect finishes will include a new glass sparkle that will add dramatic depth and dimension to dark green, creating a rich, opulent appearance for luxury buyers who desire more distinction. Other trends include a bluish-green with a fluid look that will provide a welcome departure from silver as more color emerges into the silver palette.

Stylists predict that perceptions of past greens will slowly fade as new revitalized shades take hold and the interest in green will strengthen as these new shades emerge.

PPG's Advanced Color Design Team, consisting of colorists working around the globe, develop new colors through understanding the latest technology and by analyzing societal and lifestyle trends, regional influences and specific market segments. PPG's Advanced Color Design Team provides automakers with cutting-edge color trend recommendations for vehicles. For more information about PPG's direction and involvement with automotive color trends, go to www.ppg.com and under "Our Businesses" click on Automotive OEM Coatings.

Keen on Green?

How many variations are there of the color green?  

Some of the most popular are emerald, sea green, sea foam, olive, grass green, apple green, mint, forest, lawn, spring green, leaf green, aquamarine, beryl, chartreuse, fir, kelly green, pine, moss, jade, sage, sap, viridian.

For more information than you can imagine, go to the net and type in "The color green". Yahoo lists 97,100,000 sites related to green!

 

PPG Color Marketing May 2006